Search Engine Optimization (SEO) has become such an integral component of a highly effective marketing mix. Because of this, every business should be investing a lot of resources into ensuring their SEO efforts are well implemented.
With that being said, there are plenty of free tools and resources that can help with your website. Below, we will be discussing some of the top tools to utilize.
Best Free Tools For SEO:
1. Google Analytics
Every web owner should be using Google Analytics in their SEO efforts. It is easily the most crucial tool to use because it can provide you with all of the data that you need to make better SEO decisions. You will be able to utilize this resource for finding out where your traffic is coming from, where your demographic is situated, and even what keywords and phrases are driving the most traffic.
By knowing all of this valuable data, you will be able to maximize your SEO efforts and pump a lot more effort into things that are working and optimize things to improve areas your strategies might be falling short.
2. Google Search Console
This is another Google-provided tool that you will want to be certain that you are using in your SEO efforts. Google Search Console is an invaluable resource because it offers you data directly from Google. The data that you will get from it is derived from Google and it offers you all kinds of insights to your SEO efforts ranging from your site’s mobile responsiveness and overall usability to any index issues that your site might be faced with. It can also give you valuable insight into your keywords and your website’s performance.
3. Mobile-Friendly Test
Now that Google is placing a heavy emphasis on ensuring that each and every site that ranks well has a mobile-optimized site, you want to utilize tools like this in order to ensure that your website is optimized for mobile devices.
This tool is very easy to use and it can provide you with plenty of information that you need to ensure that your website is well optimized for mobile devices. You simply enter your site’s URL into the checker and run the test. It will tell you whether or not your site is easy to use on a mobile device and it can suggest ways to optimize your site to better work on mobile devices.
4. Ahrefs Backlink Checker
Ahrefs offers some of the best SEO tools that you can find anywhere. While a lot of the tools it offers require payment, you can use their backlink checker in order to check the top 100 links pointing directly to your website. You simply enter your site’s URL in the console and it will provide you with all of the backlinks and the overall score you have. That way, you will be able to see what the top backlinks are to your site which can really help when you are aiming to boost your link building strategy.
5. Moz Link Explorer
This is another very good tool that you can use for free by signing up for a free account with Moz. With this, you will be able to get complete link metrics for your website which will include valuable information like your page authority and your domain authority.
Along with this, you can research your competition’s backlinks by using the tool. It can even be good for those that are looking to weed out spam links that might be negatively impacting your site and it can help you find broken links that might be causing issues.
Overall, while a lot of the best tools that you can use to boost your SEO efforts are paid, you can find a lot of free tools that will help you tremendously.
By using the free tools above, you should be able to dramatically improve your SEO efforts. The number of free tools available should be more than enough to get you started on dramatically improving your website’s rankings by instilling good SEO strategies in your marketing mix.
Be sure to use as many as you can to cipher as much data as you can about your site to help you boost its rankings within the search engines.