What is SEO and How Is It Evolving?

Search engine optimization is the practice of optimizing a website to be more search engine-friendly and to increase the rankings of a website higher up on the search results page.

This is also referred to as “SEO value” or “SEO revenue”.

The more website owners learn about the importance of SEO, the better their business is likely to be in terms of sales and profit.

When asked which SEO techniques were most effective for our SEO partners, we found that 45% of our participants named backlinks, content creation, and on-page SEO to be the most effective strategies for ranking boosts and were the most related to increased ROI.

It’s interesting to note that the highest SEO ROI is the most closely related to technical SEO issues:

  • 34% of website visitors who experienced a page speed gain of 10 seconds or more
  • 22% of page visitors who experienced a loss of 10 seconds or more
  • 50% of web visitors who upgraded their page speed to meet the site’s loading speed
  • 330% increase in conversions
  • 10% growth in sales from new backlinks

Creating a solid SEO strategy begins with industry research and customer insight.

Marketers and site owners need to analyze the customer journey to learn the answers and quick fixes to the problems that have a dramatic impact on ROI.

What is the impact of AI and machine learning on SEO?

AI is changing the way users interact with search engines. Mainly, it’s providing a more personalized experience by delivering results directly to the end-user – what they searched for. As a result, many SEOs are rushing to set up automated feeds to gain traffic from the top search engines.

AI makes it easier for users to discover the content on a website and understand its importance. As a result, websites are becoming increasingly linkable and authoritative, building authority and boosting ranking.

AI helps search engines match content with user search intent by delivering results tailored to user search patterns and behavior.

As a result, websites are being “dominated” by smart automation that focuses on delivering the best user experience.

It is these cooperative efforts by all major search engines that have increased the importance of SEO.

As a result, SEOs are now focused on a cooperative relationship with the search engines rather than strictly about which sites to rank and which keywords to use.

AI Is Helping Users Get More Relevant Information

Machine learning can make it even easier for users to find the information they are looking for with less time.

AI is helping users to optimize content by a better understanding of what users want to see.

AI is also helping users to create more relevant content even though the topic is related to other existing content. Machine learning can make search results and user engagement much more efficient to improve a business’s ROI.

However, don’t be blindsided with AI solutions. AI can enhance your marketing and can also create new opportunities, enabling you to bring your audience and customers to your website even more.

How Does AI Impact A Business’s SEO Strategy?

AI is giving the SEO industry a new and challenging dimension. To marketers, it means the end of the secondary dimensions we’ve known and known as dimension two or three. Brands will be able to focus exclusively on the primary dimension of SEO and allocate more of their budget there.

AI makes it easier for brands to understand the content, technical optimization, user experience and performance of organic search. It’s helping to align all of these different departments to create a single focus and to create a more finely tuned optimization mix across the full spectrum of a company’s departments.

AI is also creating new revenue streams for businesses from search engines. Non-branded queries are likely to be the largest source of revenue online and are still growing; however, the share of visits from branded queries is expected to rise, as consumer behavior shifts more toward long-tail queries.

AI helps marketers understand their audience, targeting, and maximize brand honor across the web, mobile and local. As the marketing and digital landscape continue to shift toward AI, it is essential that we turn to AI as part of our strategy.

However, AI and machine learning do not replace the art of SEO optimization. In fact, it’s complimentary. Machine learning works like a grand piano when compared to the art of link building. It’s like measuring the quality of a person’s skills when compared to the complexity of their ties. The machine learning aspect of SEO is more focused on the data and it reflects the fact that machine learning does not create new data but rather references and manipulates old data.

In Summary

AI is transforming the way users access information online. This trend has resulted in the rise of content marketing, which is now largely the dominant SEO strategy.

As SEO continues to advance in the future, it is becoming more and more important to stay on top of the newest technologies. Long gone are the days of just stuffing some keywords into a page to get it to rank in the top positions of Google. Today’s SEO world requires knowledge, skill, and a lot of patience.

But, for those who are able to master this SEO game for their businesses will reap the reward of ROI like they’ve never seen before!

What Are The Top Free SEO Tools That Can Help With Your Website

Search Engine Optimization (SEO) has become such an integral component of a highly effective marketing mix. Because of this, every business should be investing a lot of resources into ensuring their SEO efforts are well implemented.

With that being said, there are plenty of free tools and resources that can help with your website. Below, we will be discussing some of the top tools to utilize.

Best Free Tools For SEO:

1. Google Analytics

Every web owner should be using Google Analytics in their SEO efforts. It is easily the most crucial tool to use because it can provide you with all of the data that you need to make better SEO decisions. You will be able to utilize this resource for finding out where your traffic is coming from, where your demographic is situated, and even what keywords and phrases are driving the most traffic.

By knowing all of this valuable data, you will be able to maximize your SEO efforts and pump a lot more effort into things that are working and optimize things to improve areas your strategies might be falling short.

2. Google Search Console

This is another Google-provided tool that you will want to be certain that you are using in your SEO efforts. Google Search Console is an invaluable resource because it offers you data directly from Google. The data that you will get from it is derived from Google and it offers you all kinds of insights to your SEO efforts ranging from your site’s mobile responsiveness and overall usability to any index issues that your site might be faced with. It can also give you valuable insight into your keywords and your website’s performance.

3. Mobile-Friendly Test

Now that Google is placing a heavy emphasis on ensuring that each and every site that ranks well has a mobile-optimized site, you want to utilize tools like this in order to ensure that your website is optimized for mobile devices.

This tool is very easy to use and it can provide you with plenty of information that you need to ensure that your website is well optimized for mobile devices. You simply enter your site’s URL into the checker and run the test. It will tell you whether or not your site is easy to use on a mobile device and it can suggest ways to optimize your site to better work on mobile devices.

4. Ahrefs Backlink Checker

Ahrefs offers some of the best SEO tools that you can find anywhere. While a lot of the tools it offers require payment, you can use their backlink checker in order to check the top 100 links pointing directly to your website. You simply enter your site’s URL in the console and it will provide you with all of the backlinks and the overall score you have. That way, you will be able to see what the top backlinks are to your site which can really help when you are aiming to boost your link building strategy.

5. Moz Link Explorer

This is another very good tool that you can use for free by signing up for a free account with Moz. With this, you will be able to get complete link metrics for your website which will include valuable information like your page authority and your domain authority.

Along with this, you can research your competition’s backlinks by using the tool. It can even be good for those that are looking to weed out spam links that might be negatively impacting your site and it can help you find broken links that might be causing issues.

Overall, while a lot of the best tools that you can use to boost your SEO efforts are paid, you can find a lot of free tools that will help you tremendously.

By using the free tools above, you should be able to dramatically improve your SEO efforts. The number of free tools available should be more than enough to get you started on dramatically improving your website’s rankings by instilling good SEO strategies in your marketing mix.

Be sure to use as many as you can to cipher as much data as you can about your site to help you boost its rankings within the search engines.

Some other great free SEO tools to check out!